Concerts and merch on your Spotify profile: how they get there, and where merch is not shown

•5 min read•Rules sourced

Your Spotify profile can show upcoming concerts and merch next to your music. Neither is typed into Spotify for Artists by hand: concerts come in from ticketing sites, and merch comes in from a Shopify store.

Concerts

  • List the show with a ticketing partner. Spotify imports concerts automatically from its partners; new listings usually appear within about 24 hours.
  • Fill in four fields. At least one artist name, the start time, the venue name and the event name.
  • Some sources are not shown. Spotify does not display events from Songkick, and virtual events are not displayed.
  • Fans see shows near them. Spotify recommends concerts based on location and who people follow and listen to, so asking fans to follow you matters before a tour.

Ticketing partners listed by Spotify: 24tix, AXS, Bandsintown, Biletinial, BookMyShow, Bubilet, Bugece, Ciaotickets, DICE, eBilet, Enterticket, Eplus, Etix, Eventbrite, Eventim, FNAC, Fourvenues, Freshtix, Getin, Gigantic, Humanitix, iTicket, Lawson, More, Nortic, Passline, Posh, Reservix, Resident Advisor, SeatGeek, See Tickets, Shotgun, Skiddle, Stager, Tickeri, Ticketek, Ticketmaster, Tickster, Tixr, Vivaticket, Webtickets, Weeztix, WeGotTickets, Wegow, Xceed, Zaiko.

Merch

  • Connect Shopify. Merch comes from a Shopify store connected to Spotify for Artists; you publish products to the Spotify sales channel in Shopify.
  • Up to 250 items. Plain text and static images only, no video.
  • Where it shows. Your profile, release pages, the Now Playing view and your artist store page; items can take up to an hour to appear.
  • What you can sell. Music recordings, apparel, bags and totes, and handmade items made or designed by the artist. Spotify lists prohibited categories and you handle fulfilment and support.

Where Spotify does not show merch

Spotify's merch guidelines list markets where merch is not visible. Several are core audiences for our artists:

Merch not visible in
Egypt
Hong Kong
India
Indonesia
Pakistan
Philippines
Saudi Arabia
Turkey

With Mazufa

Releasing with Mazufa is free: no upload fee, no subscription and no per-release fee, with the revenue share set out in your written agreement. Once your release is live, claim your Spotify for Artists profile, then connect your ticketing and merch. Apply at mazufa.com/apply

Sources

  • Spotify for Artists, Adding concerts to Spotify — https://support.spotify.com/artists/article/adding-concerts-to-spotify/
  • Spotify for Artists, Publishing merch from Shopify to Spotify — https://support.spotify.com/artists/article/listing-shopify-merch
  • Spotify for Artists, Merch guidelines — https://support.spotify.com/artists/article/merch-guidelines

On the limits of this guide. Partner lists and markets change. The details above are as published by Spotify on the date of this guide.

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