Marquee and Showcase are paid campaigns sold inside Spotify for Artists. They put your release in front of listeners who already know your music but have not played it recently. They are not editorial playlists and do not guarantee results.
The two formats
| Marquee | Showcase | |
|---|---|---|
| What it is | Full-screen pop-up in the mobile app | Banner on Home (desktop and mobile) and Browse (mobile) |
| Which releases | New releases only, within 21 days of release | New and catalogue releases, any time |
| Runs for | 10 days, or until the budget is spent | 14 days, or until the budget is spent |
| Streams needed | At least 1,000 in the last 28 days in at least one target market | At least 1,000 in the last 28 days in at least one target market |
| Listeners needed | At least 5,000 monthly active listeners in the selected market | No listener threshold listed |
How the money works
- Budget. Between $100 and $10,000, or the local equivalent. You cannot raise a budget after a campaign starts; you can book another one.
- Cost per click. You pay per click, and saves count as clicks. Prices vary by audience and market.
- No guarantee of spend. A campaign never spends more than its budget and may spend less; you pay only for clicks received.
- Who does not see it. Listeners who streamed the release in the last 21 days, or are predicted to, are excluded.
Who can buy them
Your team must be based in, and pay with a card issued in, one of: Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, the Netherlands, Norway, Portugal, Spain, Sweden, the United Kingdom, Canada, Mexico, the United States, Australia, New Zealand, Argentina, Brazil, Chile and Colombia. No Arab country is on that list at the date of this guide, so most artists in the region cannot book these campaigns directly.
With Mazufa
Releasing with Mazufa is free: no upload fee, no subscription and no per-release fee, with the revenue share set out in your written agreement. We do not sell Spotify campaigns, and paid placement is never needed to release. Apply at mazufa.com/apply
Sources
- Spotify for Artists, Getting started with display campaigns — https://support.spotify.com/ly-en/artists/article/getting-started-with-display-campaigns/
- Spotify for Artists, Forecasting and budget for Marquee and Showcase — https://support.spotify.com/ly-en/artists/article/forecasting-and-budgeting-for-marquee-showcase-campaigns/
On the limits of this guide. The rules, budgets and country list are as published by Spotify on the date of this guide and can change.