A Countdown Page is Spotify's own pre-release page for an album or EP. Fans can pre-save it inside the app, and on release day the music lands in their library with a notification. It is free, but not every artist or release qualifies.
Who and what qualifies
- The artist. At least 3,000 monthly active listeners, shown under Audience > Segments in Spotify for Artists. This is not the same number as monthly listeners.
- The release. New, original albums and EPs only. Singles do not qualify, and neither do deluxe, anniversary, remaster, reissue or compilation editions.
- The delivery. The distributor delivers the finished release with its metadata in the standard way; the option to build the page appears within 72 hours of that.
- Several main artists. Only the first-named main artist can build the page, and it shows only on that artist's profile.
How it works
| Topic | What Spotify says |
|---|---|
| Who builds it | Admins and Editors, from Music > Upcoming, then "Get started" |
| What you add | Countdown videos and tagged merch; you can edit any time before release |
| Where fans see it | Your profile, Search, Home, the Upcoming Releases hub and Now Playing, in every market where Spotify operates |
| Upcoming Releases hub | Up to 10 personalised picks, and a global Top 10 of the most pre-saved pages, refreshed daily at 12:00 UTC |
| Release day | Pre-savers get a push notification and the release is added to their library |
| Analytics | Pre-save counts under Upcoming > View Analytics |
| After release | The page and its videos are no longer available |
Countdown video rules
- Length and shape. Longer than 3 seconds and shorter than 30, vertical, at least 1280 × 720, with audio.
- Rights. You must hold the rights to everything in the video, including the music.
- No outside promotion. No watermarks from other platforms, no links or directions to other websites or ticket sellers, and no requests to follow you elsewhere.
- Explicit content. Mark the video explicit if it has profanity, violence, drug references or other sensitive material; Spotify suggests marking it when unsure.
- Quality. Spotify may remove videos that are blurry or fail its technical requirements. Videos play in the mobile app in over 70 markets.
With Mazufa
Releasing with Mazufa is free: no upload fee, no subscription and no per-release fee, with the revenue share set out in your written agreement. If your album or EP qualifies, send it to us well before the release date so the page has time to appear and build pre-saves. For a pre-release link you can share anywhere, there is also our free release countdown page. Apply at mazufa.com/apply
Sources
- Spotify for Artists, Countdown Pages — https://support.spotify.com/us/artists/article/countdown-pages/
- Spotify for Artists, Countdown videos — https://support.spotify.com/us/artists/article/countdown-videos/
On the limits of this guide. The rules are as published by Spotify on the date of this guide and can change.