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What is a sync license?

A sync license ("synchronization") is permission for someone to use your song in a video — a film, TV show, ad or game — usually for a fee. It can be one of the most lucrative ways your music earns. Here's how it works. General info, not legal advice.

The basics

How sync works

To use a recording in video, a producer needs two permissions: the sync license for the composition (the song) and a master use license for the recording. If you own both — which you do as an independent artist with a 0% commission distributor — you control the deal and keep the fee. Sync placements can pay from small amounts to large sums, plus performance royalties when the video airs.

Own it to earn it

Why ownership matters

You can only license what you own. Because distributing through Mazufa leaves you with 100% of your rights, you're free to say yes to sync opportunities and keep the money. Keep clean metadata and a signed split sheet so any deal is easy to clear.

Questions

Frequently asked

What is a sync license?

A sync license is permission to synchronize your song with visual media — film, TV, ads, games or online video — usually in exchange for a fee.

How much does a sync placement pay?

It varies widely, from modest fees for small projects to large sums for major ads or films, plus performance royalties when the content airs publicly.

What rights are needed to use a song in a video?

Two: a sync license for the composition and a master use license for the recording. If you own both, you control and keep the deal.

Can independent artists get sync deals?

Yes. Because you own your music, you can license it directly or through sync agents. Owning 100% of your rights makes you easy to work with.

Does distributing affect my sync rights?

No. With Mazufa you keep all your rights, so you're free to pursue and keep sync income.

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